Unravelling the trends and priorities of staffing companies in the last four years, this report examines the prevalence of key topics discussed in their annual reports. Segmented by characteristics relating to growth, equality, remote work, platformization, outsourcing, skills, the Pandemic, ESG (environmental, social, and governance), development, and well-being, this analysis offers readers an intriguing insight into the topics that were essential to staffing companies between 2019 and 2022.

‘Growth’ had the most hits over the four years, with an increase of 15% year-on-year, seeing the highest prevalence of individual searches in 2022 with 2,077. The following four most popular words were ‘Technology’ (5,054), ‘Environment’ (3,592), ‘Training’ (3,562) and ‘Covid-19’ (2,920).

Although word frequency does not necessarily showcase the importance individual staffing firms place on specific topics, it still gives readers a significant idea of the executive board’s priorities and ambitions. This data can be incredibly valuable for those in the staffing industry as they seek to understand the strategies of their competitors.